snake heel red bottom shoes by christian loubotin |
I am sure that most people remember the battle of red shoe soles between Prada and French shoemaker Christian Louboutin in 2008. This matter came up after the 2006 movie the devil wears Prada, I guess seeing the red hot high heels of the Prada high heels in each and every billboard in town, infuriated Christian Louboutin, because they initially own red. The devil wears Prada was a huge hit or a very good movie that time. This movie alone made Prada sell a lot.
red sole pony hair big lips pump by christian loubotin |
The colour red stands for: danger, which means do not mess with me or I cannot be messed with! But I think according to my all-time favourite movie the devil wears Prada it means I am my own person and I know more about fashion than you can ever imagine. But what I like is the fact that when you are wearing heels with soles that have other soles people hardly notice you, but when you are in heels with a red sole, people say oh! Wow her shoes are nice.
the devil wears prada's movie cover image |
christian loubotin's black heels with a red sole |
for us the common people red soles means name brand shoes and that means expensive beautiful shoes. for the designer it is their trade mark, its something that differenciates them from another designer. the movie absolutely advertised and increased sales numbers for christian louboutin. this was a great media strategy even though the PR personnels had nothing to do with it, im glad they took and ran with it.after the media coverage the pr personnels stood up and took charge taking the brand to greater heights with even more media coverage to strengthen the brand, selling the dream that people will never miss an opportunity to buy...
ReplyDeletethank you annonymous, for your comment about red soles being a great media strategy, because they are.
DeleteI really love these heels especially the red soles.
ReplyDeleteyes they are lovely.
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