GOOD PR WORK

Spring/Summer 2013

Paris Fashion Week

New York/ London/Milan/Paris

channel ready to wear for
spring/summer

We all have to admit the fact that we love the Public Relations Practitioners who work with fashion shows. The amount of publicity these shows get is beyond our imagination. Let’s look at fashion shows like your New York, London, Milan and Paris fashion week these show get a lot of publicity before they start and after they have passed. They keep their audiences updated at all times through the media.

 

Stella Mccartney's collection was 
relaxed and laid back



Today 02 October 2012, is the seventh day of the Paris fashion week and designers are still setting the runway on fire as they go head to head, but what matters the most is the target audiences and we have magazines like vogue and Elle, actually keeping the audiences updated each and every minute by uploading the pictures of all the designs that are on the runway.

givenchy combined serenity and edge

I also love the PR people behind the designers themselves; I admire the way they deal with the issues some designers face during or after the show. Like the recent incident where HAKAAN’s Paris Fashion Week show had to be cancelled after couriers lost the entire collection. The fashion PR Company that represents the brand, confirmed the news this afternoon. The fashion house is currently working to re-make the show pieces which will be displayed to fashion press at a later date.

Roland Mour went back to the future for
inspiration for his spring/summer 2013 collection.

I also like Valentino’s publicist, this brand’s publicist is very active. I am subscribed to their newsletters and this afternoon I received an e-mail, telling to check out the live streaming of their fashion show in Paris. Their publicist or PR team is very active when it comes to communicating with their stakeholders, they don’t send you the email after or during runway, they do it before they start. This is what I call good PR work!